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Word Phone Numbers - Tips and Benefits

In 2004, the Federal Government opened the phone word market, allowing individuals and businesses to purchase "word" phone numbers. The term "word phone numbers" refers to a phone number which when typed into a telephone keypad, spells a particular word. The number buttons on the telephone corresponds to the letters in the 'word phone number'. For instance, 1800 BUYNEW would be 1800 289 639 - spelt by the corresponding letters on the phone keypad.

Find out how to register for a Word Phone Number

Word Phone Number Benefits
There are many benefits for word phone numbers which have made them very popular amongst businesses who are looking to market their goods and services in an innovative way. Here are some of the benefits of using word phone numbers:

1. Easy to remember marketing messages or promotional words in phone numbers - such as 1800 YOURBIZ.
2. Word phone numbers can be retro-fitted to your existing phone numbers.
3. Word phone numbers can be forwarded to other numbers
4. Word phone numbers can be set up so that the user or your organisation pays for the call, depending on whether you accept interstate or international calls.

Tips on Advertising Word Numbers
1. More than one phone number for a Phonewords
It is important to understand that word phone numbers can have more than one underlying phone number. The types of numbers that are most commonly used for phonewords include those beginning with the prefixes '1300', and '1800', which are 10 digits in length, and numbers beginning with '13', which are generally six digits in length.

2. Advertise the Numerical Phone Number
Be sure you also advertise the numerical phone number as there are some telephones in the marketplace which do not have alphabetical characters on the keypad - so it is important that you provide them with the phone number to dial.

3. Make customers aware of 'Overdialling'
Often, the word phone number has more alphabetic than the phone number which can mean the call is connected before the call finishes dialing the phone number. Wierd huh? At least three extra digits can be dialled for ‘1300’ and ‘1800’ numbers, and one extra digit for ‘13’ numbers., For calls made from fixed line telephones, the call connects after the tenth digit for '1300' and '1800' numbers, and after the sixth digit for ‘13’ numbers. Therefore, it is important to advise customer service representatives answering phone calls to understand the call can be answered before the caller finishes dialling the word phone number.

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